01
MORTGAGE FUEL
Module 1 · Lesson 1.1
Module 1 — Ignition & Blueprint
The 5x
Influence
Scale

Introduction — who deserves
your time and energy?

Lesson
1.1 — The 5x Influence Scale: Introduction
Duration
10–12 minutes
By End of This Lesson
You'll understand what this tool is, why it matters, and how it applies to both clients and referral sources
Turn Intention Into Action
Deren Hasip · Mortgage Fuel 1 / 9
02
MORTGAGE FUEL
Module 1 · Lesson 1.1
The Reality Most Agents Face

Before we dive in — let’s acknowledge where you are right now.

01
You network randomly — no system to prioritize who gets your time
No framework telling you WHO to focus on. You spread your energy thin across everyone equally — hoping someone, anyone, sends you a deal.
02
You have no idea which relationships will actually generate business
Some contacts feel promising, others feel like long shots — but it’s all gut feeling. No data. You’re hoping relationships turn into deals instead of systematically building them.
03
You’re operating in the dark — no measurement, no strategy
No way to measure relationship value. No way to track where you stand with each contact. No clear path to improvement. It’s all hope and hustle.
Deren Hasip · Mortgage Fuel 2 / 9
03
MORTGAGE FUEL
Module 1 · Lesson 1.1
“
What gets measured,
gets done.

If you’re not measuring your network, you can’t improve it. If you can’t identify your highest-value relationships, you’ll waste time on low-value ones. The 5x Influence Scale gives you the measurement system you’ve been missing.

Deren Hasip · Mortgage Fuel 3 / 9
04
MORTGAGE FUEL
Module 1 · Lesson 1.1
Random vs. Systematic
The Problem
Where you are now
✕Random networking
✕No prioritization system
✕Guesswork & gut feel
✕Hope-based strategy
The 5x Influence Scale
Where you’re going
✓3-metric assessment tool
✓Data-driven prioritization
✓Strategic contact focus
✓Predictable deal flow
Deren Hasip · Mortgage Fuel 4 / 9
05
MORTGAGE FUEL
Module 1 · Lesson 1.1
Three Independent Metrics

Each scored 1–5. Never combined. Different patterns require different strategies.

Metric 01
Your Influence
Over Them
How much do they trust you? From barely-know-you (1) to trusted advisor who takes your calls and values your opinion (5).
Metric 02
Their Network
Influence
How connected are they in their circle? From small, limited network (1) to community hub who knows everyone and has real sway (5).
Metric 03
Their Social Media
Influence
Active online presence? Posting, engaging, building an audience? From minimal activity (1) to strong platform across LinkedIn, Instagram, Facebook (5).
Deren Hasip · Mortgage Fuel 5 / 9
06
MORTGAGE FUEL
Module 1 · Lesson 1.1
Scores Are Never Combined

Same sum — completely different strategies. Patterns matter, not totals.

S
Sarah — Pattern 5 / 3 / 2
Strong trust · Moderate reach · Low social
Your Influence Over Her
Her Network Influence
Her Social Media
Your Strategy
Focus on in-person referrals. Ask her directly for introductions. Don’t expect her to share your content online — that’s not her strength.
M
Michael — Pattern 2 / 5 / 5
Weak trust · Massive reach · Strong social
Your Influence Over Him
His Network Influence
His Social Media
Your Strategy
Build the relationship FIRST. Strengthen Metric 1 before asking for anything. Once you’re a 4–5 with him, his network & social reach will amplify your referrals massively.
Deren Hasip · Mortgage Fuel 6 / 9
07
MORTGAGE FUEL
Module 1 · Lesson 1.1
Applied to Everyone in Your Network

Same three metrics. Clients AND referral sources. No one is excluded from this assessment.

B2C
Your Clients
Past clients who could refer friends & family
Current clients in your pipeline
Leads who haven’t converted yet

Who has the network to send referrals? Who trusts you enough to make introductions? Who has social reach you could tap into?

B2B
Your Referral Sources
Realtors
Financial planners
Real estate lawyers
Insurance brokers
Anyone who refers business

Who do you have strong relationships with? Whose networks are massive? Whose platforms could amplify your presence?

Deren Hasip · Mortgage Fuel 7 / 9
08
MORTGAGE FUEL
Module 1 · Lesson 1.1
Your Module 1 Roadmap

Assessment first — prioritization before progression tracking. Here’s how everything connects.

Lesson 1.1 — 5x Influence Scale Introduction
Understand the 3-metric assessment framework
Done ✓
Lesson 1.2 — Map Your Entire Network
Score every contact on all three metrics — identify your Strategic Contacts
Next →
Lesson 1.3 — Client Progression Scale
Track WHERE your B2C contacts are in their journey (5 levels)
Upcoming
Lesson 1.4 — Referral Source Progression Scale
Track WHERE your B2B referral sources are in their journey (5 levels)
Upcoming
Lessons 1.5–1.6 — Build Your Value Propositions
Craft your client VP and your referral partner VP
Upcoming
Deren Hasip · Mortgage Fuel 8 / 9
09
MORTGAGE FUEL
Module 1 · Lesson 1.1
Key Takeaway — Lesson 1.1
The 5x Influence Scale is your
prioritization tool.
Three metrics. Never combined.
Applied to everyone.
No more random networking
Assess influence first
Identify Strategic Contacts
Invest time where it matters

Next lesson: You’ll put this into action — map your entire network and score every contact on all three metrics. See you there.

Deren Hasip · Mortgage Fuel 9 / 9
← →  ·  space to advance